1. Pro Rank Tracker – This tool is in my arsenal because it enables me
to track several vital statistics, including your website’s Google, local, map and organic rankings. Pro Rank Tracker offers free accounts, and there are also several additional membership levels available that provide a more in-depth level of details and perks. Accounts range from $0 to $499 per month, and we can work together to select the option that makes the most sense for your online tracking needs.
2. SEO Majestic – I utilize SEO Majestic to analyze competitor backlinks and any new link placement opportunities. Linking is a vital aspect of increasing your Google rank, and the SEO Majestic search engine makes it easier to take advantage of every possible high quality backlinks option. Membership fees start at $49.99 per month, and users also have access to extra tools such as browser plugins.
3. Google PageSpeed Insights – This tool was developed by Google, and it provides essential information that makes it possible to improve the loading speed of your website on all devices. Speed is one of the factors that influence Panda and your site’s Google ranking, so I pay close attention to the free custom recommendations that PageSpeed Insights provides and can incorporate any necessary changes.
4. SEO SiteCheckup – Search engine optimization is the life blood of your online marketing efforts, and SEO SiteCheckup makes it possible to find out exactly what tweaks are needed to make your site more compliant with every major search engine. This tool offers free registration and a 30 day free trial. However, if you want to keep a close eye on your SEO performance after the first 30 days, you can get a paid account starting at $19.95 per month.
5. Siteliner – Duplicate content within your website and broken links can cause your Google search ranking to drop. Siteliner enables me to keep a close eye on these potential problems with their free monthly analysis for sites that have up to 250 pages. If your website needs more monitoring than this, Siteliner offers a premium service that costs one cent per page.
6. W3C Validator – Although some people claim that fixing W3C errors will not have an impact on your search engine ranking, we have seen direct evidence that proves otherwise. Additionally, getting the code cleaned up on your site is helpful for a long list of other reasons. W3C Validator offers a free service that makes it simple to locate and fix any of these errors, and they also have premium options available that start at $27.
7. BrightLocal – NAP citations are crucial for all businesses, but they are especially vital for local purposes. BrightLocal makes it simple to locate and track all of these citations so that your customers can easily find your important contact information. This tool has a free 30 day trial, and you can continue with monthly citation tracking and several other useful features starting at $19.99 per month.
8. Xenu’s Link Sleuth – This free tool checks for broken links. We use Xenu’s Link Sleuth to scan each client’s site for any broken links that need to be fixed. Xenu is also a great resource for our broken link outreach campaigns. One of the best aspects of the Link Sleuth is that it meticulously looks through every page of your website, so no broken links will remain. Running this tool on a regular basis is the perfect way to keep your links clean.
9. Matt Kersley’s Responsive Web Design Testing Tool – The responsive design is the best way to optimize your website’s performance on all device types, ranging from iPhones to laptops. However, no matter what design you are using, it is imperative to make sure that it renders properly on every popular device size. The free Responsive Web Design Testing Tool shows us exactly what your website looks like on multiple different devices, and this enables us to adjust it accordingly for optimal display purposes.
10. Übersuggest – Keywords are one of the most important components of SEO,
but it can be difficult to come up with every possible keyword string. Übersuggest enables you to enter any keyword or keyword string, and it then makes recommendations based on your existing words. For example, a massage therapy company that enters the term “massage therapy” will receive SEO keyword suggestions such as “massage therapy for fibromyalgia.” We use the information from this free service to boost your SEO.
11. Bulk Social Checker – Your social media presence has an impact on your website’s performance, and the Bulk Social Checker offers a quick snapshot of your overall social signal. This free service gives a score for Facebook, Twitter, Google+, LinkedIn, StumpleUpon and Pinterest. The higher your score in each category, the better your social reach is to current and potential customers. I use this checker to get a good look at your social signal so that we know what to focus on to improve it moving forward, and this can boost your customer engagement and search engine ranking.
As you can see, combining all of these tools is very powerful, and taking this approach makes it possible to get the very best performance out of your website.